This sign was found outside the Welsh shop in the middle of the City. The shop sells traditional Welsh merchandise, for example love spoons and Welsh rock. The sign "Wales The Happy Country" ties in with the message of the registration plate above - how the Welsh people are traditional and proud of their country and roots. The font is in a typical Welsh style, which is often used on many traditional Welsh products that may be found in the shop featured. The word "Happy" is shown in a red font to establish it on the sign, making it stand out from afar and emphasise the positive meaning. The sign was stretched from the top of the shop window to the bottom, and so it made it rather hard to miss by it being so large. It is intended for tourists as well as countrymen and gives out a positive view on Wales as a country to anyone who reads it. Some may argue that the words are ironic, especially on days where, for example, Wales lose a rugby match round the corner at the Millennium Stadium. Statistics also show that Welsh men are the least happy with their bodies in the UK, and spend the most on cosmetic surgery - from waxes to Botox. So in what context is this sign? Is it purely to entice shoppers inside to buy happy, typically Welsh merchandise? Or is the statement true and proven statistically with market research from Welsh residents? I think not - it is purely a sign that shows Welsh solidarity and patriotism towards their country, and let's be honest - people will believe anything that is written down nowadays.............